Post 22 of 40 of the Humanist Lent Writing Project
This weekend is the Prairie Star District of the Unitarian Universalist Association’s Annual Conference in Ames, IA. I will be part of a panel called It Matters How We Communicate and speaking about my experience as a Communications Coordinator for a large UU church.
I’m excited to hear the questions and have some conversations about how to do communications in a rapidly changing environment. The information I plan to share goes beyond churches, I tend to focus on nonprofit organizations in my freelance life through www.AidanWebServices.com and I feel these tips work well for smaller organizations or businesses.
- Make it easily updated and don’t invest in a design for a lifetime, invest with a plan that it will need to be done again in 3-5 years (closer to 3 if you want to stay current).
- I strongly recommend using WordPress.com or WordPress.org. This platform allows you to get a site up quickly, has a professional look and feel, and is easily updated by people without knowledge of html or programming languages. WordPress.com is easier to do, WordPress.org gives you more options and control.
- Use Google Analytics (more on this below).
- Facebook first, then the rest. If you are going to do social media and don’t know where to start, Facebook has the largest audience and the most functionality. It will change at the whim of Facebook but it will change for everyone.
- Make a Page, not a Group.
- Get a short URL for your Page (i.e. facebook.com/yourorgname). You can’t change it, so think about it first.
- Once you start it, keep content going up there at least weekly.
- Less is more. In both design and content, I tend towards as simple as possible. If you need to have lots of text in a digital newsletter, try having a lead sentence or two and a link to the whole story on your website or blog.
- Email Newsletters: www.constantcontact.com or www.mailchimp.com. They are simple to use, affordable, and you get a nice end product with the ability to track open rates and clicks.
- DON’T BCC your email list to send out your newsletter. This leads to your organization being labeled as spammers and is difficult to fix (I know, it happened to an org I worked with once).
- Less is more, less is more, less is more. Sunday Bulletins, Print Newsletters, Brochures. All of these should be a concise as possible. Just a bit about a select few programs happening, stories of success, and then how to find out more online. Or better yet, how to get in touch with a real person to have a conversation.
- Google Apps (www.google.com/apps). You can have email set up to @yoursite.org, along with google’s powerful suite of tools (docs, calendar, chat, and more) for free. Your whole organization can be running them anywhere they have an internet connect.
- Cloud File Storage. If at all possible ditch the office file server for www.dropbox.com or www.box.net. This is an easy way to keep your files backed up, shareable with colleagues, AND accessible form multiple and computer with internet access. Also copies of the files stay on your computer as well so if you don’t have internet access you can make changes and they will sync when you get online again.
- Analytics. Track what is happening with your communications. With your email newsletters and facebook page you can easily track how many people open, click, or “like” your organization.
- Google Analytics. Also free, a GREAT product for accurately tracking visits and activity on your website.
These are my starting points, I also plan to talk about Branding and why I think it is important even for small nonprofits and I’m sure individual questions will take me in other directions as well.
Other ideas? Feel free to add on in the comments!