E-mail EQ: Tips to Tap the Emotional Brain

Presenters:

  • Cary Lenore Walski, Technology Education and Outreach Coordinator, MAP for Nonprofits
  • Kevin Watson, Communications Coordinator, Alumni Relations, Hamline University

Location:

MCN’s 25th Annual Conference
Great Expectations: Our Communities, Our Future

by Minnesota Council of Nonprofits
October 6, 2011

Slides & Resources:

Press & Reviews:

Description:

Just in time for the holiday campaign season, we will examine how to craft donation appeals that tap into the “emotional” brain of donors. Recently published psychological research has yielded surprising results about what does, and does not motivate people to give when they receive an e-mail from a nonprofit. Attendees will learn simple strategies to optimize both the look and language of e-campaigns to leverage the unintuitive insights yielded by research on how people think and behave online. There will also be time for Q&A to discuss more technical questions and concerns the audience has about e-mail marketing.

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